Why Your Hotel Needs EV Charging Now

The Growing Demand for EV Charging Solutions

Over the past few years, I've had countless conversations with hotel owners and general managers across the UK. Most of them begin with a simple question: "Do we really need EV chargers yet?"

The answer is no longer up for debate. It's not a question of whether your hotel needs EV charging. It's a question of what it’s costing you not to have it.

A Story That’s Becoming Commonplace

Earlier this year, one of our partner hotels, located in the Cotswolds, shared a story with me. A guest, travelling from London in an electric vehicle, had filtered their search on a popular booking platform to only show hotels with on-site EV charging. That hotel, thanks to its recent Go Zero installation, popped up in the shortlist. The guest booked, stayed for two nights, spent generously in the restaurant, and left a glowing review.

The manager said, "We didn’t win that booking because of our spa or room rate. We won it because we had a charger." Multiply that story by thousands of EV drivers across the UK, and you start to understand the shift in guest behaviour.

Silent Missed Opportunities

What’s even more concerning is what you don’t see. You don’t see the EV-driving business traveller who filtered you out on Booking.com because you didn’t show up as having a charge point. You don’t see the family heading to the coast who bypassed your property for one that could guarantee an overnight top-up.

Hotels without EV charging aren’t just missing a tick-box; they’re becoming invisible to a growing segment of high-value travellers.

The Business Case for EV Charging

Beyond Convenience: The Real Business Benefits

EV charging isn’t just a guest convenience; it’s a commercial opportunity:

Increased Occupancy: More guests are searching specifically for EV-friendly stays. If your hotel isn’t listed on Zap-Map, Google, or Hotels.com with charging info, you’re losing visibility and bookings.

Higher ADR and RevPAG: EV drivers tend to book premium rooms and spend more time (and money) onsite while their vehicle charges. That means more spending at the bar, restaurant, and spa.

Improved Guest Satisfaction: Guests who find what they need – and aren’t stressed about charging logistics – are more likely to leave positive reviews and return.

Sustainability Credentials: With ESG reporting growing in importance for corporate bookings, being EV-ready is fast becoming a non-negotiable for event planners and business travellers.

Why Software-First Matters

At Go Zero, we take a software-first, service-focused approach. It’s not enough to install a few chargers and walk away. Our system seamlessly integrates with your guest journey, enabling pre-booking, live updates, and a frictionless charging experience. That’s what today’s guest expects.

We work with hotels of all sizes, from rural retreats to city-centre brands, and we’re seeing the same pattern repeat: those who invest in smart charging now are gaining market share – quietly, confidently, and measurably.

The Future of Hospitality: Embracing EV Charging

Preparing for Tomorrow’s Guests

As the electric vehicle market continues to grow, so does the expectation for hotels to provide charging solutions. Guests are increasingly looking for hotels that cater to their needs, and that includes having EV chargers available.

Imagine a family on a road trip, searching for a place to stay. They want comfort, convenience, and a place where they can charge their car. If your hotel offers these amenities, you’re not just meeting their needs; you’re exceeding their expectations.

The Competitive Edge

In a crowded market, standing out is crucial. By offering EV charging, you’re not just attracting eco-conscious travellers; you’re appealing to a broader audience. Business travellers, families, and leisure seekers are all looking for hotels that understand their needs.

The Cost of Inaction

Let’s face it: ignoring the need for EV charging is a missed opportunity. Every day that goes by without charging solutions in place is a day you risk losing potential guests. The competition is already adapting. Are you ready to keep up?

Final Thoughts

EV charging isn’t a future trend. It’s a present-day expectation. The question isn’t whether your guests need it; it’s whether they can see that you offer it.

Hotels that act now will reap the rewards, and those that don’t? They’ll continue missing out – silently and invisibly – one filtered search at a time.

If you're ready to make EV charging part of your guest experience and your business growth strategy, get in touch with the Go Zero team.

---